Friday, 23 May 2014

Why every business needs a web presence

Today, no business can claim that they’re established in their niche if they don’t have a regularly maintained website. No matter whether you’re selling products or just services, almost everyone looking for something you offer is now turning to the web for answers. Waste no more time, get your site up and ready today!

The costs of setting up a website and managing it are really low when compared to a few years ago and therefore it’s kind of unreasonable when you say you don’t have a website set up. There are plenty of user-friendly, open source CMS (Content Management Systems) that you could use as the foundation of your new business site.  

It’s gotten so easy that you could have a professional looking site without even hiring a professional web designer to get the job done for you. Nevertheless, there are plenty of benefits to hiring a professional to get the job done. But, that would call for a whole new article.

Cheap Advertising

Almost everyone uses the web which makes it one of the best ways to reach out to your clientele. Of course it’s going to take you time to build up traffic to your website as you need to apply various SEO techniques in order to rank well on search engines.

Advertising on Google, Yahoo, Bing and various other search engines doesn’t cost much when compared to the other means of advertising. This way you only pay when people actually interested in what you offer click through – Could it get any better?

NOTE: You could start advertising the moment your website is up and ready, you don’t need to wait months for your traffic to grow. If you don’t have a SEO professional working for you (Or have basic SEO knowledge yourself) waiting for visitors to visit your site would be more like fishing on a barren lake.

Increased Visibility

Even today, the word of mouth works best and people may hear about you via your other clients. But, it’s human nature that people want to witness things themselves. This makes them look you up online. If you don’t have a web presence they’re not going to find out more about you and other alternatives would show up instead – You’ve just lost clients…

You could also provide your coordinates or a map leading to your store/business to help them find you easily. A contact number and email are some of the other features people love to see on websites.
Sell products all through the day

When you have ecommerce set up on your website you could sell products and services all through the day. Your customers aren’t restricted to business hours anymore. Moreover, they could shop on the move and wouldn’t have to visit your store to do so.


You could have videos where you could talk to your potential customers about each product. You’d be able to talk to multiple people without even saying a word. Now that’s business made easy.

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